Your business page, bookings, customers, and payments — without expensive software.
Start free for one month. Then $15/month, flat — every feature included.
For 30+ trades — from locksmiths and contractors to stylists, trainers, and tattooers. No commission, ever.
The work
is the company's.
Your clients sit in their database. Your reviews live on their profile. The day you walk out, you start over.
The work
is yours.
Your clients, your reviews, your calendar live with you. The page nobody can take from you when you change where you work.
Software that thinks of
the general contractoryou
as the customer.
Hair, tattoo, HVAC, plumbing, training, music, mobile mechanics, IV therapy, general contracting, dog grooming — if you book your own time and bill your own work, you’re who this is for. $15 per shop per month, flat — your whole team included, and your first month is free. Quoting + invoicing included. 200 SMS bundled, 7¢ each after. No tiers. No upsells.
Your clients belong to the business
A decade of clients sit in someone else’s system. The day you walk out, you walk out with nothing but the names you remember.
Booking software, billing software, lead-form software — three subscriptions
One bill for the booking tool. Another for the quoting + invoicing tool. Another for the bookkeeping tool. Another for the lead-form builder. Four cards on file for what one business needs to do.
No-shows, and no reminders to stop them
A client forgets, and you eat the empty slot. Automatic text reminders? That’s another subscription and another number your clients don’t recognize.
$30 to $200 per professional account, then upsells
Tiered pricing. Per-feature unlocks. Annual contracts. Per-seat fees that scale faster than your business does.
Your account follows you, not the place
Profile, photos, reviews, history live at pennedhq.com/m/your-name. Change where you work, go mobile — your page doesn’t change. Clients still find you exactly where they left you.
Quote, invoice, get paid — built in
Branded PDFs — your logo on the letterhead, your brand color on the document. Labor + materials-with-markup + tax math, deposit applied. Mark paid and a receipt sends itself. Customers can request quotes from your page with photos attached — you see the job before you bid.
Reminders that cut no-shows — no extra bill
Every booking sends a confirmation and a reminder text from your business, with 200 messages included every month. Fewer empty slots, no second app, no per-message surprise.
$15 per shop. Flat. Your whole team included.
Same price every month, with 200 SMS bundled. Quoting, invoicing, lead intake, win-back — all included. No tiers. No per-feature unlocks. No per-seat charges.
Your page, built while you sign up.
Tell us your name, your trade, and your city. By the time you’re done, Penned has written your bio from your own words, seeded your service menu with real prices for your trade, and suggested your look. You arrive to a finished page — not a blank dashboard.
The bits that used to be a second subscription.
Penned isn’t just a calendar. The pieces a one-person business actually needs — quotes, invoices, lead intake, win-back — live in the same tab, on the same flat price.
Branded PDFs your client opens.
Your logo on the letterhead. Your brand color on the accent rule. Labor at your rate, materials with your markup, tax at your jurisdiction’s rate, deposit applied. Mark paid — a stamped receipt sends itself.
See the job before you bid.
A request-a-quote section drops onto your business page. Customers attach photos with their request. You get the lead email with the pictures attached — no app, no portal, no extra storage cost.
Bring the quiet ones back.
Auto-email or text clients who haven’t booked in 30, 60, 90 days. Daily / weekly cadence, dedupe window you control, segment you define. Set it once.
Your customers get their own account.
At your page, clients sign in — passwordless, no app to download — to see upcoming bookings, past visits, and open invoices. Fewer “what time was I booked?” texts.