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Their software

The work
is the company's.

Your clients sit in their database. Your reviews live on their profile. The day you walk out, you start over.

Penned

The work
is yours.

Your clients, your reviews, your calendar live with you. The page nobody can take from you when you change where you work.

vs
Booking software for independents

Software that thinks of
the videographeryou
as the customer.

Hair, tattoo, training, music, mobile mechanics, IV therapy, dog grooming — if you book your own time, you’re who this is for. $15 per professional account per month, flat. No tiers. No upsells.

Try the live demo Start your professional account
⌧ The four ways their software fails you
×

Your clients belong to the business

A decade of clients sit in someone else’s system. The day you walk out, you walk out with nothing but the names you remember.

×

Your reviews don’t follow you

Years of five-stars are attached to the studio profile, not yours. Walking out resets the social proof to zero.

×

Two gigs? Two calendars.

Working a chair-rent and a side studio? A salon and a mobile gig? Pray you don’t double-book yourself. Their platforms can’t see across each other.

×

$30 to $200 per professional account, then upsells

Tiered pricing. Per-feature unlocks. Annual contracts. Per-seat fees that scale faster than your business does.

✓ The four ways Penned fixes it

Your account follows you, not the place

Profile, photos, reviews, history live at pennedhq.com/m/your-name. Move shops, change studios, go mobile — the page doesn’t change. Clients still find you exactly where they left you.

One calendar across every gig

Booking you in one place blocks the slot every other place you work. Federation in the bones, not a paid add-on.

Refer your overflow to your network

Full at 2pm? Hand the client to someone you trust at another business with one tap. The booking lands on their calendar. Your client gets the smooth handoff.

$15 per professional account. Flat. 200 SMS bundled.

Same price every month. No tiers. No per-feature unlocks. No surprise per-seat charges. The price fits on a postcard.

Industry standard
$30–200/pro/mo
+ tiered pricing, per-feature unlocks, annual contracts.
Penned
$15/pro/mo
200 SMS bundled per professional account. 7¢ overage. That’s it.

If you book your own time, this is for you.

Hair Tattoo Lash Barber Massage Personal training Music lessons Tutoring Pet grooming Mobile detail Photography IV therapy Yoga Esthetics Voice coaching Driving lessons Dog training Recording sessions House cleaning Lawn care Pet sitting Mobile mechanics Brow studios Locksmithing Pilates
+ wherever else one person and one calendar do the work.
HairTattooBarberLashMassagePersonal TrainingMusic LessonsTutoringPet GroomingMobile DetailingNail TechPhotographyYogaTherapyCoachingIV TherapyEyelash ExtensionLawn CarePet SittingMobile MechanicsHouse CleaningDog TrainingRecording SessionsRehearsal RoomsVoice CoachingDriving LessonsEstheticsBrow StudiosLocksmithingPilates HairTattooBarberLashMassagePersonal TrainingMusic LessonsTutoringPet GroomingMobile DetailingNail TechPhotographyYogaTherapyCoachingIV TherapyEyelash ExtensionLawn CarePet SittingMobile MechanicsHouse CleaningDog TrainingRecording SessionsRehearsal RoomsVoice CoachingDriving LessonsEstheticsBrow StudiosLocksmithingPilates