The work
is the company's.
Your clients sit in their database. Your reviews live on their profile. The day you walk out, you start over.
The work
is yours.
Your clients, your reviews, your calendar live with you. The page nobody can take from you when you change where you work.
Software that thinks of
the general contractoryou
as the customer.
Hair, tattoo, HVAC, plumbing, training, music, mobile mechanics, IV therapy, general contracting, dog grooming — if you book your own time and bill your own work, you’re who this is for. $15 per professional account per month, flat. Quoting + invoicing included. No tiers. No upsells.
Your clients belong to the business
A decade of clients sit in someone else’s system. The day you walk out, you walk out with nothing but the names you remember.
Booking software, billing software, lead-form software — three subscriptions
One bill for the booking tool. Another for the quoting + invoicing tool. Another for the bookkeeping tool. Another for the lead-form builder. Four cards on file for what one business needs to do.
Two gigs? Two calendars.
Working a chair-rent and a side studio? A salon and a mobile gig? Pray you don’t double-book yourself. Their platforms can’t see across each other.
$30 to $200 per professional account, then upsells
Tiered pricing. Per-feature unlocks. Annual contracts. Per-seat fees that scale faster than your business does.
Your account follows you, not the place
Profile, photos, reviews, history live at pennedhq.com/m/your-name. Move shops, change studios, go mobile — the page doesn’t change. Clients still find you exactly where they left you.
Quote, invoice, get paid — built in
Branded PDFs — your logo on the letterhead, your shop’s accent color on the document. Labor + materials-with-markup + tax math, deposit applied. Mark paid and a receipt sends itself. Customers can request quotes from your page with photos attached — you see the job before you bid.
One calendar across every gig — refer to your network in one tap
Booking you in one place blocks the slot every other place you work. Full at 2pm? Hand the client to someone you trust at another shop — the booking lands on their calendar. Federation in the bones.
$15 per professional account. Flat. 200 SMS bundled.
Same price every month. Quoting, invoicing, lead intake, win-back — all included. No tiers. No per-feature unlocks. No surprise per-seat charges.
The bits that used to be a second subscription.
Penned isn’t just a calendar. The pieces a one-person business actually needs — quotes, invoices, lead intake, win-back — live in the same tab, on the same flat price.
Branded PDFs your client opens.
Your logo on the letterhead. Your shop’s theme color on the accent rule. Labor at your rate, materials with your markup, tax at your jurisdiction’s rate, deposit applied. Mark paid — a stamped receipt sends itself.
See the job before you bid.
A request-a-quote section drops onto your shop page. Customers attach photos with their request. You get the lead email with the pictures attached — no app, no portal, no extra storage cost.
Bring the quiet ones back.
Auto-email or text clients who haven’t booked in 30, 60, 90 days. Daily / weekly cadence, dedupe window you control, segment you define. Set it once.
Every pro your customer has ever booked, in one place.
Your client’s Penned account remembers them across every shop on the network. They book once, set a password, and see future bookings anywhere — no re-typing, no forgotten-password loops.